I guess that I am asking the same question about the line between spin and acceptable practice, but to be honest I think they’re a little more cynical about where they can draw the line. I’ve got relatively little industry experience (especially when stacked up against people who’ve been in the industry for decades) so I might be a *tad* idealistic, but I would like to think that the hazy side of the line is the unacceptable side for me. I think the panellists on that particular show were happier with the hazy side than I was.

Gruen Planet is a discussion about what makes successful communication, and they’re certainly frank about the intentionality of it all. But, so far, I’ve only seen them get pejorative when it’s unsuccessful communication.

Maybe words have changed — I realised the other day that I use words like “brand” and “marketing” without any cynicism. Have we likewise accepted “spin” as a fact of life, something that just is, which can then be either good or bad rather than axiomatically wrong?

You know, I figure that you and Gruen Planet are pretty much on the same page: they’re asking the same sort of questions about that demarcation line, aren’t they?

Does that mean you have inviteses? Pretty please?